Ready to build your author website but don’t know where to start? Here are a few of my favorite resources for creating beautiful websites and driving traffic.
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When it comes to hosting, Siteground wins me hands down. If you do your research around the web, chances are you’ll see Bluehost and Siteground popping up the most for recommended hosting. From my experience with both, I have found Siteground to offer excellent customer service, competitive pricing, and a far superior user experience.
Landing Page Design
Thrive Architect offers a quick and easy drag -and-drop designer that can be used to create landing pages. The plugin includes a myriad of customizable templates that are designed with reader conversion in mind, so all you’ll need to generate is the copy.
Through Thrive Themes, you can purchase just Thrive Architect OR you can purchase a membership to their full suite of products. Both are great options, but if you’re on a tight budget I suggest starting with Thrive Architect and upgrading down the road.
Another way to create high-converting landing pages is to purchase pre-made templates that you can later customize to fit your needs.
I personally love the BluChic landing page bundle. All of Bluchic’s templates can be used with the free version of the Elementor plugin.
You know you need to build an email list if you’re going to grow a relationship with your readers, now it’s time to pick a provider. I use and trust ConvertKit.
ConvertKit keeps their platform sleek and focused with one goal in mind: connection. They step away from the gimicky newsletter-style emails that used to be all the rage and use a simple, plain-text email format.
Not only does this make your emails feel like a personal letter instead of another marketing ploy, it also helps keep your weekly blasts from winding up in the junk bin.
ConvertKit is GDPR compliant and can be integrated with most landing page software. Even better, they make it quick and easy to organize your list and get freebies to subscribers.
Designing Graphics & Freebies
Canva is my go-to resource for all things graphic design. Because let’s be honest, when it comes to design, I’m a newbie at best. But Canva makes creating quality images a snap with their large selection of templates. Best of all? You can start out with a free account (though I personally love the features that come with their paid version).
If you somehow haven’t heard me say it yet, when it comes to generating website traffic Pinterest is king! Which is why it’s absolutely vital to stay on-top of your Pinterest activity.
Tailwind is a life-changer when it comes to maintaining my Pinterest account. You can schedule pins out for months at a time, and even join “tribes” to effortlessly spread your content.
I have yet to find another app on the market that even comes close to what Tailwind can offer, and their membership is worth every penny.
I use Ivory Mix almost exclusively for all my stock photos. Creator Kayla Butler is insanely devoted to her community. She provides some of the best free content on the web–including a free stock photo library with new photos added monthly.
If you can, jump on the VIP membership Kayla roles out every few months–best investment I’ve made for my website.
I have recently fallen in love with Bluchic’s products, and their themes are no exception. Built using Elementor, their themes are 100% responsive and customizeable and completely catered to female entrepreneurs.
My favorite thing about Bluchic’s themes is the video tutorials they have created to go along with installation. They actually walk you step-by-step through the entire process of setting up and customizing your new theme. How cool is that?
Like the theme I’m sporting? It’s Bluchic’s ChicServe theme, and you can snag it here.
Another great option for themes is StudioPress. Their themes use the Genesis framework and are sleek and responsive.
Before discovering Bluchic, I used StudioPress exclusively and still utilize them on my mom blog. They offer awesome customer service and gorgeous themes for nearly any niche you could imagine.
There’s a lot of legalize to keep in mind when it comes to online marketing. I highly suggest checking out Lucrezia Iapichino’s templates and coursework. Her course on GDPR compliance is one of the most informative and helpful courses I have ever completed.
Lucrezia also offers a whole host of legal templates that you can buy either individually or in a bundle.